Creativity - The use of imagination or original ideas to create something.

The word comes from the Latin ‘creare’, meaning to create, make, and first appeared in English in the 14th century, where it was used in Chaucer to indicate divine creation. There are several theories of creativity which have focussed on a variety of aspects.

According to Mel Rhodes, the dominant factors of creativity are usually identified as ‘the four P’s’:

1. Process - The thoughts, mechanisms and techniques for creative thinking.

2. Product - How to measure creativity

3. Person - This is pretty much self-explanatory, as it is to do with the Creative Individual

4. Place - Where does the creativity flourish? Is there access to the required resources?